Bright Objects

Ideas and insights on how to navigate business, marketing, and AI, with a personal lens. We reserve the right to foray into other topics, including astronomy, history, and dogs.

By Dave Hayward, founder, Europa Creative Partners

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Latest articles

Marketing

Sep 8, 2026

Your audience ignores easy content

A peacock's tail: difficult-to-make and high-effort content makes a comeback

Dave Hayward

Aug 25, 2026

The 20% rule

Why your biggest risk is concentration. Diversity is the key.

Dave Hayward

Aug 10, 2026

What being stuck in a dark room taught me

About uncertainty and the stories we tell ourselves. Plus a radical AI-focused chat with Nyssa Waters.

Dave Hayward

Jun 9, 2026

❌ Write-Offs

Why 86% of successful leaders still feel like frauds.

Dave Hayward

May 26, 2026

Oh lordy, Claude-y!

Your AI FOMO is costing you focus. Time to rein it in.

Dave Hayward

SaaS

May 12, 2026

What’s a funnel got to do with it?

One practical framework. $2m in 18 months. Here's how it works.

Dave Hayward

Marketing

Apr 28, 2026

You already have a brand. Do you own it?

What a 1980’s bank manager knew about reputation is still true today.

Dave Hayward

Apr 14, 2026

The name that almost killed Nike

Your positioning might be doing the same thing that nearly derailed Nike.

Dave Hayward

Mar 31, 2026

Descript's CEO has a bet for you

Laura Burkhauser joined Slideshow and brought her best tool for leading through uncertainty.

Dave Hayward

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Slideshow with Dave Hayward is the video podcast where we bring ideas to life, one slide at a time.
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Bright Objects

Latest articles

Your audience ignores easy content

The 20% rule

What being stuck in a dark room taught me

❌ Write-Offs

Oh lordy, Claude-y!

What’s a funnel got to do with it?

You already have a brand. Do you own it?

The name that almost killed Nike

Descript's CEO has a bet for you

Subscribe to Bright Objects

Slideshow with Dave Hayward | Podcast

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