Bright Objects

Ideas and insights on how to navigate business, marketing, and AI, with a personal lens. We reserve the right to foray into other topics, including astronomy, history, and dogs.
By Dave Hayward, founder, Europa Creative Partners

Featured articles

Every fortnight, Bright Objects hits your inbox with insights for business leaders. We cover business, marketing, and AI, often bringing historical and personal experiences to give context and keep us all sane. Here are some of our most-loved articles.

AI

+2

May 26, 2026

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3 min read

Oh lordy, Claude-y!

Your AI FOMO is costing you focus. Time to rein it in.

Dave Hayward

Latest articles

Keep up-to-date by subscribing, and check out our most recent articles below.

AI

+2

Jun 9, 2026

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4 min read

❌ Write-Offs

Why 86% of successful leaders still feel like frauds.

Dave Hayward

AI

+2

May 26, 2026

•

3 min read

Oh lordy, Claude-y!

Your AI FOMO is costing you focus. Time to rein it in.

Dave Hayward

SaaS

+2

May 12, 2026

•

2 min read

What’s a funnel got to do with it?

One practical framework. $2m in 18 months. Here's how it works.

Dave Hayward

Slideshow with Dave Hayward | Podcast

Slideshow with Dave Hayward is the video podcast where we bring ideas to life, one slide at a time.
For each episode, an expert in business or technology, or just being a great human, comes and brings slides and talks to them.