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Dive into a collection of past posts and rediscover timeless content.
Colin never left his village

Psychology

+1

/

Oct 20, 2026

Colin never left his village

The lines that your business drew around itself might not be real.

Dave Hayward
Dave Hayward
Words are free now. Your reader's time isn't

AI

+2

/

Oct 13, 2026

Words are free now. Your reader's time isn't

AI broke the link between effort and output. A call for radical content ownership.

Dave Hayward
Dave Hayward
Your big idea should start small

Marketing

+2

/

Oct 6, 2026

Your big idea should start small

Gall's Law: Coffee for 30 became 19,000. Scaling 2 clinics to 54.

Dave Hayward
Dave Hayward
The invisible middle: how buyers decide before you meet

Marketing

+2

/

Sep 29, 2026

The invisible middle: how buyers decide before you meet

Plus: how magic and structure make great art, embarrassing myself in front of 70s icons, and cooking metaphors

Dave Hayward
Dave Hayward
Is your strategy bullsh*t?

SaaS

+2

/

Sep 22, 2026

Is your strategy bullsh*t?

The moat you're standing on is crumbling. And most of what passes for strategy won't save it.

Dave Hayward
Dave Hayward
Your audience ignores easy content

Marketing

+2

/

Sep 8, 2026

Your audience ignores easy content

A peacock's tail: difficult-to-make and high-effort content makes a comeback

Dave Hayward
Dave Hayward
The 20% rule

AI

+3

/

Aug 25, 2026

The 20% rule

Why your biggest risk is concentration. Diversity is the key.

Dave Hayward
Dave Hayward
What being stuck in a dark room taught me

AI

+2

/

Aug 10, 2026

What being stuck in a dark room taught me

About uncertainty and the stories we tell ourselves. Plus a radical AI-focused chat with Nyssa Waters.

Dave Hayward
Dave Hayward
❌  Write-Offs

AI

+2

/

Jun 9, 2026

❌ Write-Offs

Why 86% of successful leaders still feel like frauds.

Dave Hayward
Dave Hayward
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Bright Objects

Ideas and insights on how to navigate business, marketing, and AI, with a personal lens. By Dave Hayward, founder, Europa Creative Partners

© 2026 Europa Creative Partners Ltd.
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