Marketing

Marketing insights and discussion

Marketing

Sep 8, 2026

•

5 min read

Your audience ignores easy content

A peacock's tail: difficult-to-make and high-effort content makes a comeback

Dave Hayward

Aug 25, 2026

•

4 min read

The 20% rule

Why your biggest risk is concentration. Diversity is the key.

Dave Hayward

May 26, 2026

•

3 min read

Oh lordy, Claude-y!

Your AI FOMO is costing you focus. Time to rein it in.

Dave Hayward

SaaS

May 12, 2026

•

2 min read

What’s a funnel got to do with it?

One practical framework. $2m in 18 months. Here's how it works.

Dave Hayward

Marketing

Apr 28, 2026

•

4 min read

You already have a brand. Do you own it?

What a 1980’s bank manager knew about reputation is still true today.

Dave Hayward

Apr 14, 2026

•

4 min read

The name that almost killed Nike

Your positioning might be doing the same thing that nearly derailed Nike.

Dave Hayward

Mar 31, 2026

•

2 min read

Descript's CEO has a bet for you

Laura Burkhauser joined Slideshow and brought her best tool for leading through uncertainty.

Dave Hayward

Marketing

Your audience ignores easy content

The 20% rule

Oh lordy, Claude-y!

What’s a funnel got to do with it?

You already have a brand. Do you own it?

The name that almost killed Nike

Descript's CEO has a bet for you

Bright Objects