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Marketing

Marketing insights and discussion

AI

+2

Oh lordy, Claude-y!

May 26, 2026

•

3 min read

Oh lordy, Claude-y!

Your AI FOMO is costing you focus. Time to rein it in.

Dave Hayward
Dave Hayward

SaaS

+2

What’s a funnel got to do with it?

May 12, 2026

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2 min read

What’s a funnel got to do with it?

One practical framework. $2m in 18 months. Here's how it works.

Dave Hayward
Dave Hayward

Marketing

+2

You already have a brand. Do you own it?

Apr 28, 2026

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4 min read

You already have a brand. Do you own it?

What a 1980’s bank manager knew about reputation is still true today.

Dave Hayward
Dave Hayward

AI

+3

The name that almost killed Nike

Apr 14, 2026

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4 min read

The name that almost killed Nike

Your positioning might be doing the same thing that nearly derailed Nike.

Dave Hayward
Dave Hayward

AI

+2

Descript's CEO has a bet for you

Mar 31, 2026

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2 min read

Descript's CEO has a bet for you

Laura Burkhauser joined Slideshow and brought her best tool for leading through uncertainty.

Dave Hayward
Dave Hayward

Bright Objects

Ideas and insights on how to navigate business, marketing, and AI, with a personal lens. By Dave Hayward, founder, Europa Creative Partners

© 2026 Europa Creative Partners Ltd.
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