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Marketing

Marketing insights and discussion

AI

+2

Words are free now. Your reader's time isn't

Oct 13, 2026

•

5 min read

Words are free now. Your reader's time isn't

AI broke the link between effort and output. A call for radical content ownership.

Dave Hayward
Dave Hayward

Marketing

+2

Your big idea should start small

Oct 6, 2026

•

5 min read

Your big idea should start small

Gall's Law: Coffee for 30 became 19,000. Scaling 2 clinics to 54.

Dave Hayward
Dave Hayward

Marketing

+2

The invisible middle: how buyers decide before you meet

Sep 29, 2026

•

4 min read

The invisible middle: how buyers decide before you meet

Plus: how magic and structure make great art, embarrassing myself in front of 70s icons, and cooking metaphors

Dave Hayward
Dave Hayward

SaaS

+2

Is your strategy bullsh*t?

Sep 22, 2026

•

4 min read

Is your strategy bullsh*t?

The moat you're standing on is crumbling. And most of what passes for strategy won't save it.

Dave Hayward
Dave Hayward

Marketing

+2

Your audience ignores easy content

Sep 8, 2026

•

5 min read

Your audience ignores easy content

A peacock's tail: difficult-to-make and high-effort content makes a comeback

Dave Hayward
Dave Hayward

AI

+3

The 20% rule

Aug 25, 2026

•

4 min read

The 20% rule

Why your biggest risk is concentration. Diversity is the key.

Dave Hayward
Dave Hayward

AI

+2

Oh lordy, Claude-y!

May 26, 2026

•

3 min read

Oh lordy, Claude-y!

Your AI FOMO is costing you focus. Time to rein it in.

Dave Hayward
Dave Hayward

SaaS

+2

What’s a funnel got to do with it?

May 12, 2026

•

2 min read

What’s a funnel got to do with it?

One practical framework. $2m in 18 months. Here's how it works.

Dave Hayward
Dave Hayward

Marketing

+2

You already have a brand. Do you own it?

Apr 28, 2026

•

4 min read

You already have a brand. Do you own it?

What a 1980’s bank manager knew about reputation is still true today.

Dave Hayward
Dave Hayward

AI

+3

The name that almost killed Nike

Apr 14, 2026

•

4 min read

The name that almost killed Nike

Your positioning might be doing the same thing that nearly derailed Nike.

Dave Hayward
Dave Hayward

AI

+2

Descript's CEO has a bet for you

Mar 31, 2026

•

2 min read

Descript's CEO has a bet for you

Laura Burkhauser joined Slideshow and brought her best tool for leading through uncertainty.

Dave Hayward
Dave Hayward

Bright Objects

Ideas and insights on how to navigate business, marketing, and AI, with a personal lens. By Dave Hayward, founder, Europa Creative Partners

© 2026 Europa Creative Partners Ltd.
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