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Oliver Buchannon
Dave Hayward

Dave Hayward, founder of Europa Creative Partners. Fractional CMO and brand strategist.

AI

+2

❌  Write-Offs

Jun 9, 2026

•

4 min read

❌ Write-Offs

Why 86% of successful leaders still feel like frauds.

Dave Hayward
Dave Hayward

AI

+2

Oh lordy, Claude-y!

May 26, 2026

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3 min read

Oh lordy, Claude-y!

Your AI FOMO is costing you focus. Time to rein it in.

Dave Hayward
Dave Hayward

SaaS

+2

What’s a funnel got to do with it?

May 12, 2026

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2 min read

What’s a funnel got to do with it?

One practical framework. $2m in 18 months. Here's how it works.

Dave Hayward
Dave Hayward

Marketing

+2

You already have a brand. Do you own it?

Apr 28, 2026

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4 min read

You already have a brand. Do you own it?

What a 1980’s bank manager knew about reputation is still true today.

Dave Hayward
Dave Hayward

AI

+3

The name that almost killed Nike

Apr 14, 2026

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4 min read

The name that almost killed Nike

Your positioning might be doing the same thing that nearly derailed Nike.

Dave Hayward
Dave Hayward

AI

+2

Descript's CEO has a bet for you

Mar 31, 2026

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2 min read

Descript's CEO has a bet for you

Laura Burkhauser joined Slideshow and brought her best tool for leading through uncertainty.

Dave Hayward
Dave Hayward

AI

+1

Ed Ortega: Deming, Toyota, Kaizen, Agile, AI.

Mar 17, 2026

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4 min read

Ed Ortega: Deming, Toyota, Kaizen, Agile, AI.

A postwar factory floor, a thermos of vodka, and the reason your AI investment might be failing.

Dave Hayward
Dave Hayward

Bright Objects

Ideas and insights on how to navigate business, marketing, and AI, with a personal lens. By Dave Hayward, founder, Europa Creative Partners

© 2026 Europa Creative Partners Ltd.
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