Marketing
+2
Oct 6, 2026
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5 min read
Gall's Law: Coffee for 30 became 19,000. Scaling 2 clinics to 54.
Sep 29, 2026
4 min read
Plus: how magic and structure make great art, embarrassing myself in front of 70s icons, and cooking metaphors
Sep 8, 2026
A peacock's tail: difficult-to-make and high-effort content makes a comeback
Apr 28, 2026
What a 1980’s bank manager knew about reputation is still true today.
AI
+3
Apr 14, 2026
Your positioning might be doing the same thing that nearly derailed Nike.
