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Business

Business marketing

Marketing

+2

Your audience ignores easy content

Sep 8, 2026

•

5 min read

Your audience ignores easy content

A peacock's tail: difficult-to-make and high-effort content makes a comeback

Dave Hayward
Dave Hayward

AI

+3

The 20% rule

Aug 25, 2026

•

4 min read

The 20% rule

Why your biggest risk is concentration. Diversity is the key.

Dave Hayward
Dave Hayward

AI

+2

What being stuck in a dark room taught me

Aug 10, 2026

•

4 min read

What being stuck in a dark room taught me

About uncertainty and the stories we tell ourselves. Plus a radical AI-focused chat with Nyssa Waters.

Dave Hayward
Dave Hayward

AI

+2

❌  Write-Offs

Jun 9, 2026

•

4 min read

❌ Write-Offs

Why 86% of successful leaders still feel like frauds.

Dave Hayward
Dave Hayward

SaaS

+2

What’s a funnel got to do with it?

May 12, 2026

•

2 min read

What’s a funnel got to do with it?

One practical framework. $2m in 18 months. Here's how it works.

Dave Hayward
Dave Hayward

Marketing

+2

You already have a brand. Do you own it?

Apr 28, 2026

•

4 min read

You already have a brand. Do you own it?

What a 1980’s bank manager knew about reputation is still true today.

Dave Hayward
Dave Hayward

AI

+3

The name that almost killed Nike

Apr 14, 2026

•

4 min read

The name that almost killed Nike

Your positioning might be doing the same thing that nearly derailed Nike.

Dave Hayward
Dave Hayward

AI

+2

Descript's CEO has a bet for you

Mar 31, 2026

•

2 min read

Descript's CEO has a bet for you

Laura Burkhauser joined Slideshow and brought her best tool for leading through uncertainty.

Dave Hayward
Dave Hayward

AI

+1

Ed Ortega: Deming, Toyota, Kaizen, Agile, AI.

Mar 17, 2026

•

4 min read

Ed Ortega: Deming, Toyota, Kaizen, Agile, AI.

A postwar factory floor, a thermos of vodka, and the reason your AI investment might be failing.

Dave Hayward
Dave Hayward

Bright Objects

Ideas and insights on how to navigate business, marketing, and AI, with a personal lens. By Dave Hayward, founder, Europa Creative Partners

© 2026 Europa Creative Partners Ltd.
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